Italy

Key activities:

Blood & Beyond in Italy aims to:
Consolidate efficiency of Italy’s blood management system and extend patients’ benefit through therapeutic and organizational innovation.
There is an opportunity to highlight the Blood & Beyond initiative during the World Blood Donor Day 2021, hosted in Italy with a multi-panel stakeholder workshop and a virtual booth.

“Rethink blood use” workshop moderated by Tamsin Rose.
Confirmed Speakers: Dr Esther Natalie Oliva (Department of Haematology, Grande Ospedale Metropolitano Bianchi-Melacrino-Morelli di Reggio Calabria; Reggio Calabria, Italy, and Board Member, European Haematology Association Scientific Working Group on Quality of Life), Dr Androulla Eleftheriou(Executive Director, Thalassaemia International Federation, Strovolos, Cyprus) and Dr. Della Porta (Associate Professor Medical Oncology– Haematology Oncology Department – Fondazione IRCCS Policlinico San Matteo and Pavia University AIPASIM – Scientific Board) Dr.ssa Alice Simonetti (AVIS – Delegate for European policies)

Achievements:

Regional multi-stakeholder events have been carried out through Italy in 2021 to enhance awareness on how innovation can improve blood management and address both chronic transfusion burden and blood availability for emergency purposes
Celgene, now part of Bristol Myers Squibb, is sponsoring in Italy the “Magnifico Donare” campaign – a multi-city multi-year campaign promoted by MDs association (AiPASiM) and Beta-thalassemia association (United) in partnership with Avis (donors’ association) to encourage the younger population to donate blood, highlighting its importance for transfusion dependent patients

Contact person:

https://www.bms.com/it